The celebrity status of Bollywood actors is shaped not only by their film roles and box office success but also by their visibility in advertisements. A recent report from TAM AdEx Celebrity Endorsement for January to June 2024 has unveiled the Top 10 visible endorsers on television, shedding light on the stars who dominate the ad space. Leading the pack is Akshay Kumar, who boasts an impressive average visibility of 22 hours per day in TV commercials. Close on his heels is the ever-popular Shah Rukh Khan, with an average visibility of 20 hours daily.
Both actors command a 5% share of the total advertisements aired. Following them is the legendary Amitabh Bachchan, who enjoys a visibility of 16 hours per day. One of the most surprising entries on this list is television actress Rupali Ganguly, who clocks in at 9.3 hours per day—outpacing Bollywood heartthrob Ranveer Singh, who trails just behind at 9.1 hours. This highlights the growing recognition of television stars alongside their film counterparts. The list also features notable names such as Ranbir Kapoor, Alia Bhatt, Sara Ali Khan, and Kiara Advani, all contributing significantly to the advertising landscape.
Interestingly, the only non-film personality in the top rankings is former Indian cricket captain Mahendra Singh Dhoni. Even years after his retirement from international cricket, Dhoni remains a formidable presence in the endorsement arena, surpassing many Bollywood stars like Ranbir, Alia, and Ranveer.Here’s a quick glance at the Top 10 most visible endorsers:
- Akshay Kumar – 22 hours per day
- Shah Rukh Khan – 20 hours per day
- Amitabh Bachchan – 16 hours per day
- MS Dhoni – 14 hours per day
- Ranbir Kapoor – 12.4 hours per day
- Alia Bhatt – 12 hours per day
- Sara Ali Khan – 10.9 hours per day
- Kiara Advani – 10.5 hours per day
- Rupali Ganguly – 9.3 hours per day
- Ranveer Singh – 9.1 hours per day
This report underscores the influential role that advertising plays in shaping the public image of these celebrities.
