The inaugural Amazon MX Player StreamNext event brought together global marketing heavyweights like Sir Martin Sorrell and Benedict Evans, along with prominent figures from the entertainment industry. The event emphasized the shifting landscape of content consumption in India and showcased how Amazon MX Player is positioning itself as a vital partner for advertisers. Celebrities including Bobby Deol (Aashram 3), Suniel Shetty and Jackie Shroff (Hunter 2), Remo D’Souza and Malaika Arora (Hip Hop India 2), and Ashneer Grover (Rise and Fall) were in attendance, as the platform unveiled its ambitious slate of over 100 new shows for 2025.
A Focus on Reach, Ad Tech, and Full-Funnel Advertising
Speaking at the event, Girish Prabhu, Head of Amazon Ads India, explained the platform’s unique value to advertisers:
“Today’s gathering is about combining the vast reach of Amazon MX Player with Amazon’s advanced ad tech, which leverages trillions of customer signals. This enables all brands—not just those selling on Amazon—to deliver highly relevant advertising to over 250 million unique users in India. With full-funnel advertising, brands can now measure outcomes across the entire customer journey, from awareness to conversion.”
A Leader in Free Content and Accessibility
With its hit Originals, reality shows, and a diverse selection of MX Vdesi content (including K-dramas, Turkish, and Mandarin shows), Amazon MX Player has solidified its position as one of India’s largest entertainment platforms. Karan Bedi, Head of Amazon MX Player, emphasized this, stating:
“No other streaming service in India offers such a massive selection of content for free.”Bedi also highlighted the platform’s widespread accessibility:
- Over 1.4 billion downloads on the Play Store.
- Seamless integration with Amazon.in, Prime Video, and Fire TV, ensuring users can enjoy content on their preferred platform.
He added, “Amazon MX Player is uniquely positioned to drive the shift from linear television to video streaming. With its massive reach, it is already on par with some of the leading general entertainment channels in India.”
