The highly anticipated film Sitaare Zameen Par is set to hit theaters this Friday, June 20, and the excitement surrounding its release is palpable. Aamir Khan, who has poured his heart and soul into this project, has been actively promoting the film, capturing significant attention across the industry. As the premiere approaches, Aamir is preparing to unveil his labor of love to the audience.
According to Bollywood Hungama, the premiere will take place at a PVR Inox multiplex. Aamir Khan will be joined by Genelia Deshmukh and the rest of the star cast for this momentous occasion. The source elaborated, “If everything goes as planned, the two other Khans, Shah Rukh Khan and Salman Khan, are also expected to attend to show their support for Aamir. Additionally, numerous prominent stars from the industry are likely to grace the event, making it one of the biggest film gatherings of the year.”
Sitaare Zameen Par, directed by R.S. Prasanna, has been making headlines not only for its star-studded cast but also for its unique distribution strategy. Unlike many films that sell their OTT rights before release, Aamir Khan has chosen to take a different route. He has indicated that the film might be made available on YouTube following its theatrical run, rather than on a traditional streaming platform.
In a recent interaction with journalists, Aamir expressed his firm stance on this matter, stating, “In today’s times, not a single producer would begin a film unless they sell the OTT rights. Correct me if I am wrong. Until the OTT sale happens, the film doesn’t get greenlit. I am the only producer who has declined to sell OTT rights. I am releasing the film solely in cinemas because I want to strengthen the theatrical sector.”
Aamir’s commitment to promoting cinema in theaters reflects his passion for the craft and his desire to support the industry during challenging times. His decision has garnered significant attention and sparked conversations about the future of film distribution.
As the premiere approaches, excitement continues to build around Sitaare Zameen Par. With an impressive cast, a unique release strategy, and the potential attendance of some of Bollywood’s biggest stars, this film is poised to make a significant impact in the cinematic landscape. Fans and industry insiders alike are eager to see what Aamir Khan has in store for them this Friday.
