Salman Khan’s highly anticipated action-thriller Tiger 3 is poised to be the next big Bollywood blockbuster. The film’s decision to release on Diwali, coinciding with Lakshmi Pujan, has sparked some debate, with some drawing parallels to the marketing strategy employed for Shah Rukh Khan’s Pathaan.
For those who remain unaware, the online ticketing platform BookMyShow has introduced a new feature that displays the number of tickets sold for each film on an hourly basis. Fans have eagerly embraced this opportunity to gauge the public’s response to their favorite star’s film. Since BookMyShow accounts for a significant portion of online ticket sales, it serves as a reliable indicator of overall buzz.
However, this method is primarily used to gauge multiplex buzz since many single-screen cinemas don’t yet offer online ticket booking. Therefore, let’s compare Tiger 3’s ticket sales to those of Shah Rukh Khan’s Jawan a day before its release to get a more comprehensive picture.
Tiger 3’s day one advance booking was initially projected to be lower than Jawan’s due to its release date. However, the film’s ticket sales have defied expectations. Starting at 10,000 tickets per hour from 11 am onwards, Tiger 3’s ticket sales have steadily increased on an hourly basis.
Tiger 3’s day one advance booking was initially anticipated to be lower than Jawan’s due to its release date. However, the film’s ticket sales have surprised industry analysts. Starting at 10,000 tickets per hour from 11 am onwards, Tiger 3’s ticket sales have shown a consistent upward trend.
As the day progressed, Tiger 3’s ticket sales continued to climb, reaching a peak of approximately 18,000 tickets per hour by 9 pm. In comparison, Shah Rukh Khan’s Jawan began selling an impressive 40,000 tickets per hour from 9 pm a day before its release on September 6th.
— Radhe (@JjoshiRrahul) November 11, 2023