Cinegoers had a treat last week with the release of teasers for several upcoming films, but one that stood out was Tiger 3. Starring Salman Khan, it is one of the most anticipated films of the year, not only because of the superstar’s presence and the popularity of the earlier installments, Ek Tha Tiger (2012) and Tiger Zinda Hai (2017), but also because it is the next installment in the YRF Spy Universe.
Hrithik Roshan’s War (2019) and Shah Rukh Khan’s Pathaan (2023) are also part of this universe, and Salman even played Tiger in Pathaan. The scenes between Salman and Shah Rukh were a major draw for the film, and now, Shah Rukh’s Pathaan character will play a key role in Tiger 3. This makes the action entertainer one of the most anticipated blockbusters of 2023.
As per Bollywood Hungama, Yash Raj Films (YRF) has added the YRF Spy Universe logo to the trailers of its previous spy films, Ek Tha Tiger, Tiger Zinda Hai, and War on YouTube. This is a smart move by YRF, as it helps to solidify the films’ connection to the YRF Spy Universe and builds anticipation for future installments. The logo was first unveiled in the trailer for Pathaan, which was released in January 2023. Before that, the earlier films in the franchise did not have the logo in their trailers.
Adding the logo to the trailers of the previous films is a way for YRF to remind viewers of the interconnectedness of the YRF Spy Universe and to build excitement for future crossovers. It also helps to establish the YRF Spy Universe as a distinct cinematic universe, similar to the Marvel Cinematic Universe or the DC Extended Universe. You need to check the logo as under, which is found on the Instagram handle of the production house, have a look as under: