Rajkumar Hirani and Shah Rukh Khan have struck a record-breaking deal with Jio Cinema for the post-theatrical digital rights of their upcoming film, Dunki.
The film, which is slated for release on December 22, 2023, is expected to be a major box office hit. The digital rights deal is reportedly worth Rs. 155 crore, which is the highest ever amount paid for the digital rights of a Hindi film.
The deal is a testament to the star power of Hirani and Khan, as well as the anticipation for Dunki. Hirani is one of the most successful directors in Indian cinema, with films like Munnabhai MBBS, 3 Idiots, and PK to his credit. Khan is one of the biggest stars in the world, and his films consistently break box office records.
The digital rights deal with Jio Cinema is a major coup for the film’s producers. Jio Cinema is one of the most popular streaming platforms in India, with over 300 million active users. The deal will ensure that Dunki reaches a wide audience when it is released on the platform.
Dunki is a comedy-drama that follows the story of a man who travels to the United States on a fake visa. The film also stars Taapsee Pannu and Boman Irani.
The film’s release date is just around the corner, and anticipation is building. The digital rights deal with Jio Cinema is a major sign of confidence in the film, and it is sure to be a major hit when it is released.
The idea behind this is to see Jio Cinema embarking as a global market and with Dunki, the OTT platform has proved the same. They want to compete at the global level with top streaming groups like Netflix. Indeed Rs. 155 crores is a whopping amount yet if you look at the brand value of SRK and Hirani, the duo deserves much more than this.